John Caples, one of the most notable men in the history of advertising said…
“Accept nothing as true about what works best in advertising until it has been objectively, ‘scientifically’ tested”
This means… always be on the lookout for what works.
Keep on testing different strategies… different subject lines, layout… email lengths… time sent… call to action, and so on.
And then examine your results to see what is working and what isn’t.
Listen bucko, you don’t base your advertising and email marketing budget on what other people are doing.
That will waste you a lot of money… you might as well pour that money inside the drain.
The reason is that most people don’t really know what works and what doesn’t.
They are only marketing blindly… And even those who know what they are doing might have different objectives than you.
That’s why YOU have to analyze your marketing to see what’s working and what isn’t.
Got that?
Stay rebellious and keep winning.
-TG