People live boring lives everyday…
Have boring jobs…
Live in boring neighbourhoods…
Have boring spouses…
will Repeat their boring routines tomorrow.
So they are always looking for a break from their boring lives
They want something unusual
And one way to get such attention
Is to tip a sacred cow
Exactly, controversy.
This is one of the most ancient marketing arsenals.
Now, tipping a sacred cow doesn’t mean you go out there and say things just for clout. Far from that.
It only requires you dealing with false beliefs and ideas people have about something.
Here’s how to do it:
Call out a widely held belief
Tell them why it’s wrong, misleading or total BS
Present them a new, better, more effective opinion
Then connect it with your coaching method/ products/services/offer.
Done well, this will bring you a lot of conversions.
Got that?
Great.
Keep winning,
TG